Pros & Cons of Social media advertising and promotions

 

Source: https://martech.zone/pros-cons-social-media-marketing/

SNS marketing has become indispensable for companies, as companies also open SNS accounts to raise their awareness and spread products and services. Therefore, in this blog, I will explain the advantages and disadvantages of social media advertising and promotion.

Advantages

#1: Raise awareness of stores and companies

Popular SNS has a very large number of users, so it's hard to get noticed immediately after opening an account, and it's hard to get followers, comments, and likes. Even so, by continuing to post steadily and actively replying and responding (retweets, likes, etc.), awareness will gradually increase, and followers and responses will gradually increase.

#2: Leads to improved image

Large companies tend to have a serious and solid image, but these people are open to interacting with users and posting unique posts. This leads to good impressions such as "It was a difficult image to get along with, but it's such a friendly company" and "Because it's an interesting company, let's buy something from here".

#3: Closer distance to customers

Normally, there are not many opportunities for direct conversations between the person in charge of the company and the customer, but it can be said that SNS that can interact with anyone makes it possible.

Disadvantages

There are many attractive aspects to SNS marketing, but there are some points to be aware of when operating.

#1: It is difficult to get the effect in a short period of time

Social media marketing needs to be influential, so running an account doesn't mean you can get immediate results. Of course, if you can send information with buzzing content, it may be spread immediately, but basically, it should be considered strict.

#2: May burn

Because the information on the Internet remains unerased. Once it burns, it is often talked about after that, so it will be difficult to completely dispel the image from the world.

 

You can find out more about this in the video below.

                                        Source: https://www.youtube.com/watch?v=kaSET4_NNsQ